Recently purpose driven performance has become a topic of substantial interest. More and more companies are realizing that profit alone is not the core area of interest, involvement of stakeholders and social cause is also of interest. Some of the key factors affecting purpose led performance include Role clarity, employee involvement, Meaningful values, shared vision etc when it comes to organizational performance. Especially when organizations are transitioning with rapid mergers and divestitures building a purpose driven performance is of paramount importance. There are many ways by which such culture can be imbibed be it setting up of frequent connects, communications channels or making the employee contribute to organizational vision with surveys and feedback sessions.