Digital Transformation of Agriculture: Some trends and insights

Agriculture is undergoing a tremendous transformation in the collection and use of data to inform smarter farming decisions. There are references to such products like Farminsight, Echelon, Maglis, or FieldView , Granular with major players like Monsonto, DowDuPont, John Deere, BASF, Bayer and others. Details can be found in literature. it not certain whether the start of the trend happened after introduction of  GPS sensors enabled tractors, but it was the oblivious start for reference. Farmers and entrepreneurs are starting to compete with agribusiness giants over the byte of information – data.

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